Author
Liam Borg
B.Com.(Melit.) M.Sc.(Melit.)
Liam Borg is a Digital Marketing Manager with 5+ years of hands-on experience helping brands grow across competitive international markets. Most of that work has been in technical SEO, customer acquisition, CRO, email outreach and workflow automation.
With a background in Marketing, Management and Digital Strategy, Liam brings both academic insight and hands-on expertise. On this blog he shares practical advice and proven tactics designed to make digital marketing clearer, smarter and more effective.
Website liamborg.com
Published Articles
How to Find and Fix Broken Links Before They Hurt Your SEO
How to find and fix broken links and broken backlinks — the three types, how to reclaim link equity from dead pages, which tools to use, and when to redirect versus remove.
How to Do Keyword Research: A Beginner's Guide
A step-by-step beginner's guide to keyword research using free tools — from seed keywords to search intent and prioritising what to write first.
How to Set Up Google Search Console: A Beginner's Guide
A beginner's walkthrough for setting up Google Search Console — property types, verification, sitemap submission and the reports to check weekly.
Brand Protection SEO Across a Multi-Domain Portfolio
How to structure brand-term monitoring, canonicalisation and internal linking when several domains you own compete for the same brand searches.
Scaling Multilingual Link Building Across Markets
What breaks when you scale link building outreach across languages and markets — Pitchbox workflows, translator QA and deliverability.
iGaming SEO: Why Casino and Betting Sites Rank Differently
What actually changes when you move SEO into iGaming — licensing pages, geo-fenced content, affiliate compliance and link risk.
AI's Game-Changing Impact on Email Marketing in 2026
How AI is transforming email marketing with personalization, automation, and revenue boosts in 2026.
The Reddit-Google Deal: What It Means for AI and Search
An overview of the $60 million Reddit–Google deal and what it means for AI training, search results, and user behaviour.
Why a Clean Email List Matters (and How to Keep One)
How list quality, authentication and targeting decide whether your email is delivered at all — bounces, spam traps, sender reputation, and the metrics worth trusting.
Email Management Tips for Outlook and Gmail Users
Manage your inbox efficiently in Outlook and Gmail — recall emails, schedule messages, encrypt mail and save messages as PDFs.
Email Signature Etiquette: What Yours Says About You
How a well-crafted email signature reflects your professional identity, digital etiquette, and the subtle rules that govern modern email communication.
How to Start an SEO Business (and Actually Grow It)
What starting an SEO business or agency actually involves — what you are selling, how to win the first clients, how to price the work, and what breaks as you scale.
A Complete Guide to Vital SEO Tasks and Responsibilities
An essential walkthrough of core SEO tasks—from keyword research to analytics—to help you build and maintain an effective online presence.
44 SEO Tips to Boost Your Website: A Beginner's Guide
A comprehensive beginner's guide with 44 actionable SEO tips to improve your website's performance, visibility, and technical optimization.