Author
Liam Borg
B.Com.(Melit.) M.Sc.(Melit.)
Liam Borg is a digital marketing professional with over 8 years of experience helping brands grow across different industries. For the past 4 years, he's specialized in off-page SEO strategies in email outreach and automation to build sustainable growth.
With a background in Marketing, Management, and Digital Strategy, Liam brings both academic insight and hands-on expertise. Through the LinkLogic Blog, he shares practical advice and proven tactics designed to make digital marketing clearer, smarter, and more effective.
Website liamborg.com
Published Articles
How to Find and Fix Broken Links Before They Hurt Your SEO
A beginner's guide to finding and fixing broken links and 404 errors — including the three types of broken links, which tools to use, and how to decide between a redirect and a removal.
How to Do Keyword Research From Scratch: A Beginner's Guide
A step-by-step beginner's guide to keyword research using free tools — from brainstorming seed keywords to understanding search intent and prioritizing what to write first.
How to Set Up Google Search Console: A Step-by-Step Guide for Beginners
A complete beginner's walkthrough for setting up Google Search Console — property types, verification methods, sitemap submission, and the four reports you should check every week.
Brand Protection SEO: Defending Search Real Estate Across a Multi-Domain Portfolio
How to structure brand-term monitoring, canonicalization, and internal linking when you manage SEO across multiple domains competing for the same brand searches — before impersonators do it for you.
Scaling Multilingual Link Building: Lessons from Running Outreach Across a Dozen Markets
What actually breaks when you scale link building outreach across multiple languages and markets, and how to fix it — from Pitchbox workflows to translator QA to deliverability.
iGaming SEO: What Makes Ranking Casino and Betting Sites Different
A practitioner's breakdown of what actually changes when you move SEO work into iGaming — licensing pages, geo-fenced content, affiliate compliance, and link risk most SEOs never have to think about.
AI's Game-Changing Impact on Email Marketing in 2026
How AI is transforming email marketing with personalization, automation, and revenue boosts in 2026.
The Reddit-Google Partnership: Revolutionizing AI Training and Search Dynamics
An overview of the $60 million Reddit–Google deal and what it means for AI training, search results, and user behaviour.
Why a Clean Email Marketing List Matters and How to Maintain It
Understand the importance of a clean email list—how it impacts deliverability, engagement, and sender reputation—and actionable steps to keep your list healthy.
A New Chapter: From SEO to Cold Email Outreach
Announcing a shift from SEO-focused content to cold email outreach, exploring my new role, why email outreach matters, and how it aligns with SEO.
Mastering Email Management: Tips and Tricks for Outlook and Gmail Users
Essential tips and tricks for managing your inbox efficiently, from recalling emails and scheduling messages to encrypting emails and saving them as PDFs in Outlook and Gmail.
The Unspoken Etiquette of Email Signatures: What Yours Says About You
How a well-crafted email signature reflects your professional identity, digital etiquette, and the subtle rules that govern modern email communication.
Guide to Starting and Growing Your SEO Business
Actionable insights, step-by-step guidance, and growth strategies to help you launch and scale your own SEO business.
A Complete Guide to Vital SEO Tasks and Responsibilities
An essential walkthrough of core SEO tasks—from keyword research to analytics—to help you build and maintain an effective online presence.
44 SEO Tips to Boost Your Website: A Beginner's Guide
A comprehensive beginner's guide with 44 actionable SEO tips to improve your website's performance, visibility, and technical optimization.
Cracking the Code: Turbocharging Your Outreach Game
How to transform cold email outreach with personalization, segmentation, and precision for better engagement and results.