Search, Email & Conversion Expert
About Me
SEO, Acquisition & Automation
Digital Marketing Manager | Driving Revenue Growth with Data-Driven SEO, Conversion Optimisation & Affiliate Strategy
Hands-on delivery across competitive international markets.
- Technical, on-page and off-page SEO.
- Website deployment, CRO and outreach.
- Team leadership and workflow automation.
Testimonials
What People I've Worked With Say
Expertise
What I Do
Audits, migrations and Core Web Vitals work that keeps search visibility intact while a site keeps changing underneath it.
On-page SEO and brand protection built for one of the most competitive verticals in search.
Exit-intent, behavioural and seasonal campaigns that turn existing traffic into deposits.
Workflow design and email outreach that let a small team run a 50+ site portfolio.
Resume
Experience & Results
Technical execution, commercial acquisition and team leadership.
Work Experience
Digital Marketing Manager
at The Multiple
Own SEO and acquisition across 4+ operator properties and 50+ supporting sites.
Outreach Manager
at The Multiple
Built the first SEO operating model and launched 16 static websites.
Outreach Specialist
at GainChanger
Sustained 80+ monthly placements across nine markets and six languages.
Tools & Platforms
SEO and analytics
Screaming Frog
Search Console
GA4
GTM
ahrefs
Semrush
Majestic
Looker Studio
Development
Eleventy
WordPress
HTML & CSS
JavaScript
GitHub
Cloudflare
Automation
Python
Excel
Notion
Claude
Cursor
Outreach
Pitchbox
MailWizz
My Education
2020 — 2022
Master of Science — Strategic Management and Digital Marketing
University of Malta
Awarded MSc with Merit, specializing in digital marketing strategy, online advertising, and analytics, alongside strategic management principles.
2017 — 2020
Bachelor of Commerce — Marketing and Management
University of Malta
Graduated Cum Laude with a strong foundation in marketing, management, and quantitative analysis.
Services
What I can help you with
SEO & Content Strategy
Technical, on-page and off-page SEO supported by content strategy and link acquisition.
Social Media Advertising
Targeted Meta campaigns supported by audience testing, creative optimisation and conversion tracking.
Web Development & Management
SEO-ready static, WordPress and Shopify websites, from initial build to ongoing optimisation.
Google Advertising
Search, Display and YouTube campaigns focused on targeting, testing and measurable conversions.
SEO Tools
SEO Tools I Built
Practical tools for faster on-page checks.
Contact
Ready to work together?
SEO, advertising, outreach and website support—built around your commercial goals.