Blog
Blog
Sharing my thoughts on digital marketing, SEO and industry insights from 5+ years in the field.
How to Find and Fix Broken Links Before They Hurt Your SEO
A beginner's guide to finding and fixing broken links and 404s — the three types, which tools to use, and when to redirect versus remove.
How to Do Keyword Research: A Beginner's Guide
A step-by-step beginner's guide to keyword research using free tools — from seed keywords to search intent and prioritising what to write first.
How to Set Up Google Search Console: A Beginner's Guide
A beginner's walkthrough for setting up Google Search Console — property types, verification, sitemap submission and the reports to check weekly.
Brand Protection SEO Across a Multi-Domain Portfolio
How to structure brand-term monitoring, canonicalisation and internal linking when several domains you own compete for the same brand searches.
Scaling Multilingual Link Building Across Markets
What breaks when you scale link building outreach across languages and markets — Pitchbox workflows, translator QA and deliverability.
iGaming SEO: Why Casino and Betting Sites Rank Differently
What actually changes when you move SEO into iGaming — licensing pages, geo-fenced content, affiliate compliance and link risk.