Expertise
iGaming SEO & Customer Acquisition
On-page SEO and brand protection built for one of the most competitive verticals in search — brands operating across multiple regulated markets.
iGaming SEO has a competitor problem most other verticals don't: brand-jacking. Third parties and affiliates bid on and rank for a brand's own name, sitting between the brand and the people actively searching for it. As the in-house SEO specialist across a multi-brand portfolio and its brand-protection sites in seven markets, most of my on-page work is aimed directly at that problem.
Across those seven markets, high-intent branded and near-brand searches now rank in positions 1–3, achieved within 3–4 months — outranking both brand-jackers and major third-party competitors, and reducing how much acquisition depends on paid affiliate channels.
Owned search visibility across that brand-protection portfolio has converted into 350+ tracked organic first-time customer conversions, on top of the 700+ driven through CRO work on the brands' own sites.
The work spans on-page SEO, content, and rankings monitoring — but the throughline is always the same: reclaim the search real estate around a brand before someone else profits from it.