Expertise
Outreach & Link Building
Email outreach and link acquisition that holds up at scale — across markets, languages, and a small team doing the actual negotiating.
Link building breaks down the moment it depends on one person's inbox. Leading a team of five link builders, three writers and an intern, I set the strategy and quality standards across negotiation, content and publication that let the team deliver 50–70 links every month without the process depending on any single person.
Earlier in my career, that meant redesigning the Pitchbox and publisher-database workflows after a major restructuring — sustaining 80+ guest-post placements a month with a four-person core team, down from a group of 20+ contributors that had become impossible to manage consistently.
Off-page delivery at that scale doesn't stay in one market for long. I've managed outreach across nine markets and six languages, coordinating in-house data processors and remote writers, link builders and data specialists through prospecting, negotiation, anchor strategy and publication.
Cold-email acquisition follows the same principle: one standardised workflow — audience segmentation, responsive templates, deliverability controls, A/B testing and conversion reporting — rather than a different approach for every campaign.