Liam Borg Avatar

The Multiple Digital Marketing Manager

Specialising in:

  • Technical SEO
  • Player Acquisition & CRO
  • Email Outreach & Link Building

Results

SEO Case Studies & Results

A handful of the results behind the numbers on this site — what broke, what changed, and what happened after.

Indexation & Rankings Recovery

Three brands lost indexation and rankings suddenly. The root causes were empty CMS SEO tags, incorrect canonicals, and a weakened backlink profile — all three needed fixing together, not in isolation. Recovery took 3–5 weeks.

More on technical SEO →

Multi-Market Rankings

High-intent branded and near-brand searches now hold positions 1–3 across seven markets, reached within 3–4 months — outranking both brand-jackers and major third-party competitors, and reducing dependence on CPA and revenue-share affiliates.

More on iGaming SEO →

CRO Campaigns

Exit-intent, behavioural and seasonal CRO campaigns, run with an external delivery partner, generated 700+ tracked first-time deposits across three brands.

More on player acquisition →

Organic Brand Protection

Owned search visibility across a brand-protection portfolio in seven markets converted into 350+ tracked organic first-time deposits — acquisition that didn't need to run through paid channels at all.

More on iGaming SEO →

Site Build Efficiency

Reusable Eleventy components and repeatable content, technical-QA and SEO workflows cut end-to-end site build time from around a month to 2–3 days, while the portfolio scaled to 50+ live sites on that same foundation.

More on SEO automation →

Outreach at Scale

A team of five link builders, three writers and an intern delivers 50–70 links a month. Earlier, redesigning Pitchbox and publisher-database workflows sustained 80+ guest-post placements a month with a four-person core team.

More on outreach & link building →