About Liam Borg

I'm a Digital Marketing Manager with 5+ years' hands-on experience driving player acquisition through technical, on-page and off-page SEO, link building, CRO and email outreach. Most of that experience has been earned inside the iGaming sector, working across casino and sportsbook operators, brand-protection portfolios and affiliate sites spanning multiple regulated markets.

I started in outreach — running large-scale email campaigns across nine global regions — before moving into managing outreach teams, building the first SEO operating model for a multi-brand operator, and eventually taking on SEO as the sole in-house specialist across a growing portfolio of properties. Along the way I picked up the technical side almost by necessity: when there's no one else to fix a broken canonical or a failed migration, you learn to fix it yourself.

Today that means running technical audits and site migrations, building CRO campaigns, leading outreach and link-building teams, and designing the automation and workflows that let a small team manage a 50+ site portfolio without drowning in repetitive manual work.

Outside of iGaming, I've worked across ecommerce and retail, real estate, and the public sector — enough variety to know that the fundamentals of SEO and acquisition transfer, even when the market doesn't.

Education

2020 — 2022

Master of Science — Strategic Management and Digital Marketing

University of Malta, Merit

2017 — 2020

Bachelor of Commerce — Marketing and Management

University of Malta, Cum Laude