Search, Email & Conversion Expert
About Me
Data-driven SEO & Conversion Optimisation
Digital Marketing Manager | Driving Revenue Growth with Data-Driven SEO, Conversion Optimisation & Affiliate Strategy
I help tech and iGaming brands build online authority, boost search visibility, and scale revenue through innovative SEO, content marketing, and automation.
Currently leading digital acquisition for 10+ casino operators, I design and deploy high-performance websites at scale, manage SEO teams, and protect brand visibility.
Resume
Practical Experience
& Education
Blending hands-on expertise in digital marketing with an MSc (Merit) in Strategic Management, I lead teams and deliver measurable results across multiple channels.
Work Experience
May 2025 — Present
Digital Marketing Manager
at The Multiple Group
Managing digital acquisition for several iGaming brands and leading SEO strategy to drive traffic & conversions.
May 2024 — May 2025
Outreach Manager
at The Multiple Group
Managed multilingual email marketing campaigns and ranked international brand protection websites.
July 2022 — May 2024
Outreach Specialist
at GainChanger
Led multilingual content publication (80+ articles/month) and improved link building efficiency (>50%).
My Favourite Tools
ahrefs
SEMRush
MAJESTIC
Pitchbox
HTML & CSS
Eleventy
MailWizz
Screaming
Frog
Excel
Looker Studio
My Education
2020 — 2022
Master of Science — Strategic Management and Digital Marketing
University of Malta
Awarded MSc with Merit, specializing in digital marketing strategy, online advertising, and analytics, alongside strategic management principles.
2017 — 2020
Bachelor of Commerce — Marketing and Management
University of Malta
Graduated Cum Laude with a strong foundation in marketing, management, and quantitative analysis.
Testimonials
What People Say
Services
What I can help you with
SEO & Content Strategy
Comprehensive SEO strategies including technical optimization, content creation, and link building to improve your search rankings and organic visibility.
Social Media Advertising
Targeted social media campaigns on Facebook and Instagram to reach your ideal audience and drive conversions through strategic ad placement and optimization.
Web Development & Management
Custom website development using modern static site generators, plus ongoing management and optimization of Shopify and WordPress platforms.
Google Advertising
Strategic Google Ads and YouTube advertising campaigns designed to maximize ROI through precise targeting, keyword optimization, and performance tracking.
SEO Tools
My SEO Tools
Explore the tools I use to audit and optimise copy; Built with the same workflows I rely on for client projects.
Contact