Experience
My Professional Journey
Discover the milestones and achievements that have shaped my career in digital marketing, from early beginnings to current leadership roles.
Digital Marketing Manager
The Multiple
2025
- Direct digital acquisition activities for >10 casino operator brands
- Oversee conversion rate optimization (CRO) for >5 casino operators using GA4 and GSC data
- Oversee SEO strategy and execution for diverse casino brands, deploying websites rapidly while managing domains, DNS, and funneling authority
Outreach Manager
The Multiple
2024
- Built and maintained portfolio of 16 static affiliate websites using HTML, CSS, JS, and 11ty
- Developed automation scripts in JS and Python to reduce manual tasks and improve workflows
- Hired and managed team of 4 online link builders, 2 UX/UI designers and 1 web developer
Link Building Specialist
Gain Changer
2024
- Revamped link-building process, leading to streamlined workflow and improved efficiency
- Singlehandedly managed creation, communication and publication of at least 80 articles monthly
- Increased link-building efficiency through process optimization and strategic partnerships
Outreach Specialist
Gain Changer
2023
- Forged productive partnerships with influencers, journalists, and bloggers for backlink acquisition
- Managed multiple teams of remote and in-house data processors
- Streamlined outreach effectiveness by implementing A/B testing methodologies
Junior Outreach Specialist
Gain Changer
2022
- Successfully managed large-scale email outreach campaigns spanning nine distinct global regions
- Enhanced success of outreach initiatives through targeted website identification
- Showcased adaptability and cultural sensitivity in global campaigns
Digital SEM Executive
Frank Salt Real Estate Ltd
2022
- Successfully managed a website migration project with seamless execution and flowing UI/UX design
- Revitalized company website with new captivating pages, banners and content
- Orchestrated comprehensive social and digital media strategy encompassing organic and paid initiatives
Marketing Executive
Sterling Jewellers
2021
- Increased online average order value (AOV) by 38% through testing and updating online shop
- Improved two websites' SEO by updating elements such as alt text and maintaining proper header structure
- Increased online presence of luxury boutique hotels through paid search engine marketing (SEM)
Marketing Executive
Jobsplus
2020
- Increased applications by more than 50% through successful EU Funded Scheme campaigns
- A/B tested different layouts and UX of three webpages for increased accessibility
- Developed email campaigns targeting clients and maintained awareness through promotional material
Sales
Sterling Jewellers
2019
- Achieved and exceeded monthly sales targets through upselling and cross-selling
- Maintained high level of customer service by building trust with clients
- Completed minor repairs on jewellery and watches and operated retail outlets
Outreach | Student Work
Ministry of Education, Employment/Family
2018
- Gathered and analysed data relating to demographics in Malta
- Outreached applicants and effectively provided course instructions and details
- Designed certificates of course completion and sent them to clients