https://www.liamborg.com/blog/ Digital marketing insights, SEO tips and industry thoughts from Liam Borg — iGaming SEO, technical SEO, outreach and email marketing. en-gb Liam Borg Tue, 18 Aug 2026 10:30:00 GMT https://www.liamborg.com/blog/how-to-find-and-fix-broken-links/ https://www.liamborg.com/blog/how-to-find-and-fix-broken-links/ Tue, 18 Aug 2026 10:30:00 GMT Liam Borg A beginner's guide to finding and fixing broken links and 404s — the three types, which tools to use, and when to redirect versus remove. seo beginners broken-links technical-seo how-to https://www.liamborg.com/blog/how-to-do-keyword-research-for-beginners/ https://www.liamborg.com/blog/how-to-do-keyword-research-for-beginners/ Tue, 18 Aug 2026 10:15:00 GMT Liam Borg A step-by-step beginner's guide to keyword research using free tools — from seed keywords to search intent and prioritising what to write first. seo beginners keyword-research how-to content-marketing https://www.liamborg.com/blog/how-to-set-up-google-search-console-beginners-guide/ https://www.liamborg.com/blog/how-to-set-up-google-search-console-beginners-guide/ Tue, 18 Aug 2026 10:00:00 GMT Liam Borg A beginner's walkthrough for setting up Google Search Console — property types, verification, sitemap submission and the reports to check weekly. seo beginners google-search-console how-to analytics https://www.liamborg.com/blog/brand-protection-seo-defending-search-real-estate-across-a-multi-domain-portfolio/ https://www.liamborg.com/blog/brand-protection-seo-defending-search-real-estate-across-a-multi-domain-portfolio/ Tue, 18 Aug 2026 09:30:00 GMT Liam Borg How to structure brand-term monitoring, canonicalisation and internal linking when several domains you own compete for the same brand searches. seo brand-protection technical-seo multi-domain monitoring https://www.liamborg.com/blog/scaling-multilingual-link-building-outreach-lessons-from-managing-campaigns-across-markets/ https://www.liamborg.com/blog/scaling-multilingual-link-building-outreach-lessons-from-managing-campaigns-across-markets/ Tue, 18 Aug 2026 09:15:00 GMT Liam Borg What breaks when you scale link building outreach across languages and markets — Pitchbox workflows, translator QA and deliverability. link-building outreach seo multilingual pitchbox https://www.liamborg.com/blog/igaming-seo-what-makes-ranking-casino-and-betting-sites-different/ https://www.liamborg.com/blog/igaming-seo-what-makes-ranking-casino-and-betting-sites-different/ Tue, 18 Aug 2026 09:00:00 GMT Liam Borg What actually changes when you move SEO into iGaming — licensing pages, geo-fenced content, affiliate compliance and link risk. seo igaming ymyl link-building compliance https://www.liamborg.com/blog/ai-impact-on-email-marketing/ https://www.liamborg.com/blog/ai-impact-on-email-marketing/ Fri, 16 Aug 2024 00:00:00 GMT Liam Borg How AI is transforming email marketing with personalization, automation, and revenue boosts in 2026. AI email marketing digital marketing personalization automation https://www.liamborg.com/blog/the-reddit-google-partnership/ https://www.liamborg.com/blog/the-reddit-google-partnership/ Wed, 07 Aug 2024 13:00:00 GMT Liam Borg An overview of the $60 million Reddit–Google deal and what it means for AI training, search results, and user behaviour. AI search reddit google https://www.liamborg.com/blog/why-a-clean-email-marketing-list-matters-and-how-to-maintain-it/ https://www.liamborg.com/blog/why-a-clean-email-marketing-list-matters-and-how-to-maintain-it/ Sat, 13 Jul 2024 13:00:00 GMT Liam Borg How a clean email list affects deliverability, engagement and sender reputation — plus practical steps to keep yours healthy. email marketing deliverability engagement best practices https://www.liamborg.com/blog/from-seo-to-cold-email-outreach/ https://www.liamborg.com/blog/from-seo-to-cold-email-outreach/ Sun, 07 Jul 2024 13:00:00 GMT Liam Borg Announcing a shift from SEO-focused content to cold email outreach, exploring my new role, why email outreach matters, and how it aligns with SEO. email marketing cold outreach seo career https://www.liamborg.com/blog/tips-and-tricks-for-outlook-and-gmail-users/ https://www.liamborg.com/blog/tips-and-tricks-for-outlook-and-gmail-users/ Mon, 08 Apr 2024 13:00:00 GMT Liam Borg Manage your inbox efficiently in Outlook and Gmail — recall emails, schedule messages, encrypt mail and save messages as PDFs. email management outlook gmail productivity tips https://www.liamborg.com/blog/the-unspoken-etiquette-of-email-signatures-what-yours-says-about-you/ https://www.liamborg.com/blog/the-unspoken-etiquette-of-email-signatures-what-yours-says-about-you/ Sat, 30 Mar 2024 00:00:00 GMT Liam Borg How a well-crafted email signature reflects your professional identity, digital etiquette, and the subtle rules that govern modern email communication. email etiquette communication professionalism https://www.liamborg.com/blog/guide-to-starting-and-growing-your-seo-business/ https://www.liamborg.com/blog/guide-to-starting-and-growing-your-seo-business/ Sat, 09 Mar 2024 00:00:00 GMT Liam Borg Actionable insights, step-by-step guidance, and growth strategies to help you launch and scale your own SEO business. seo business entrepreneurship growth https://www.liamborg.com/blog/a-complete-guide-to-vital-seo-tasks-and-responsibilities/ https://www.liamborg.com/blog/a-complete-guide-to-vital-seo-tasks-and-responsibilities/ Sun, 03 Mar 2024 00:00:00 GMT Liam Borg An essential walkthrough of core SEO tasks—from keyword research to analytics—to help you build and maintain an effective online presence. seo tasks technical on-page off-page local analytics https://www.liamborg.com/blog/44-seo-tips-to-boost-your-website/ https://www.liamborg.com/blog/44-seo-tips-to-boost-your-website/ Mon, 19 Feb 2024 00:00:00 GMT Liam Borg A comprehensive beginner's guide with 44 actionable SEO tips to improve your website's performance, visibility, and technical optimization. seo tips beginners website technical https://www.liamborg.com/blog/cracking-the-code-turbocharging-your-outreach-game/ https://www.liamborg.com/blog/cracking-the-code-turbocharging-your-outreach-game/ Fri, 01 Dec 2023 00:00:00 GMT Liam Borg How to transform cold email outreach with personalization, segmentation, and precision for better engagement and results. outreach email personalisation digital marketing strategy